Gin is most typically the result of flavouring and aromatising neutral spirits (aka vodka) by introducing juniper and other botanicals into it. Traditionally, gin's flavour was mostly about juniper and a handful of other botanicals used to compliment and harmonise with juniper. In recent decades, however, modern gins have pushed juniper aside or out of the bottle entirely. There are a number of ways in which gin is produced, some more noble than others (ahem...)  Rest assured, all of the gins we sell are made beautifully with integrity by people working at the highest level of the distillation craft.