How a Colourless, Odorless, Flavorless Spirit Conquered America
Victorian Matus
It began as trout medicine in Medieval Russia - Ivan the Terrible like it, Peter the Great loved it - but this neutral grain alcohol has become our uncontested king of spirits, with over a thousand brands fighting for market share, bottled in glass skulls, Tommy guns, and bulletproof bottles and flavoured with pears, currants, or açai berries. But it wasn't always so. Here is the crisply distilled, bracing story of how entrepreneurs defied the odds and turned medieval medicine into a multibillion-dollar industry.
Price: $40.00
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